Continuous improvement
I am committed to constant improvement. I strongly believe in consistently refining designs with every change. It's all about moving forward and continuously improving
I am committed to constant improvement. I strongly believe in consistently refining designs with every change. It's all about moving forward and continuously improving
Good design is about more than just looks and functionality – it's about understanding and caring about how people feel and what they need. I aim to create designs that resonate with users on a personal level
Every design element, from spacing to micro-copy, reflects our brand. By paying attention to these details, I focus on the alignment across stakeholders, fostering cohesive brand experiences
Over the years, I've learned that it's the little things – like subtle animations and thoughtful copywriting – that can make a difference in how users perceive and interact with a product. I bring this expertise to every project I work on
At Sunweb, a leading Dutch company in the European travel sector with over 30 years of experience, I worked as a product designer. In this role, I collaborated closely with UX researchers to understand the pain points and needs of our users. Following a user-centered approach, I created wireframes, mockups, and prototypes, which were then rigorously tested both quantitatively and qualitatively. Once the business model and usability were validated, we launched the product and continuously monitored and tested its performance. Additionally, I was responsible for UI design, ensuring that the aesthetics of the site aligned with our established design system. Through interaction design, I consistently aimed to improve user interactions with the site.
At Paack, where I worked as a Product and UX/UI Designer, we were a startup in the logistics industry, delivering lots of parcels every day across Europe for big names like Amazon, AliExpress, Shein, and Decathlon. In my role, I led the creation of digital products focused on making things easy for users. I worked with different teams to understand what users needed and then came up with designs to meet those needs. I did things like research to learn about users, created sketches and models of how things might work, and tested these ideas with real users to make them better. I also made sure our designs looked consistent with our brand and kept our design system organized and up to date.
How to Create Actionable User Journey Maps
How to Manage Personal UX Maturity
How to Create Successful Design Systems with Storytelling
How to Design for Discoverability
UI Design for Games: Starter Edition
Complex UI Design: Practical Techniques
Data-Driven Design: Quantitative Research for UX
How to Design for User Trust
Design for the 21st Century with Don Norman
Last but not least! Beyond work, I'm an avid runner who has completed three marathons. It all began in New York City in 2022, followed by Berlin in 2023, and finally Barcelona in 2024. Each race taught me resilience, perseverance, and the joy of pushing my limits.
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